Who says you need thousands of followers to do #ad on TikTok? LOI is one of the first agencies in Brazil to offer the TTCX program, which connects major brands with new talents, whether they are actors, actresses, or content creators who do not yet have a relevant follower base on the platform.

In a market that is constantly changing, as seen with the creator economy, it is essential to offer an increasingly diverse range of solutions to clients. TTCX (TikTok Creative Exchange) is an alternative to traditional influencer marketing. The program was developed by TikTok's global team with the purpose of generating, in an agile, creative, and efficient way, brand ads that look like native content on the platform. After a successful launch in the United States, it has landed in Brazil and already has LOI Digital as its main partner for project management and execution.

In a sprint that can be accomplished in just 14 days, LOI curates talents that are a good fit for the brand, develops creative scripts, creates relevant content that is aligned with the platform's trends, and delivers above-average results. All of this at a lower cost for the advertiser, as it is a program that does not depend on the creator's follower base.

Even during the launch phase of TTCX, major brands such as Ambev and C&A have already taken part in the program, in partnership with LOI, and are reaping the rewards of conversion, awareness, and engagement.

If your company also believes that relevant and native content is the key to successful advertising, learn more about LOI's TTCX solution in partnership with TikTok!